By NICHOLAS D. KRISTOF
Published: January 23, 2010
It all began with a stop at a red light.
Kevin Salwen, a writer and entrepreneur in Atlanta, was driving his 14-year-old daughter, Hannah, back from a sleepover in 2006. While waiting at a traffic light, they saw a black Mercedes coupe on one side and a homeless man begging for food on the other.
"Dad, if that man had a less nice car, that man there could have a meal," Hannah protested. The light changed and they drove on, but Hannah was too young to be reasonable. She pestered her parents about inequity, insisting that she wanted to do something.
"What do you want to do?" her mom responded. "Sell our house?"
Warning! Never suggest a grand gesture to an idealistic teenager. Hannah seized upon the idea of selling the luxurious family home and donating half the proceeds to charity, while using the other half to buy a more modest replacement home.
Eventually, that’s what the family did. The project — crazy, impetuous and utterly inspiring — is chronicled in a book by father and daughter scheduled to be published next month: "The Power of Half." It’s a book that, frankly, I’d be nervous about leaving around where my own teenage kids might find it. An impressionable child reads this, and the next thing you know your whole family is out on the street.
At a time of enormous needs in Haiti and elsewhere, when so many Americans are trying to help Haitians by sending everything from text messages to shoes, the Salwens offer an example of a family that came together to make a difference — for themselves as much as the people they were trying to help. In a column a week ago, I described neurological evidence from brain scans that altruism lights up parts of the brain normally associated with more primal gratifications such as food and sex. The Salwens’ experience confirms the selfish pleasures of selflessness.
Mr. Salwen and his wife, Joan, had always assumed that their kids would be better off in a bigger house. But after they downsized, there was much less space to retreat to, so the family members spent more time around each other. A smaller house unexpectedly turned out to be a more family-friendly house.
"We essentially traded stuff for togetherness and connectedness," Mr. Salwen told me, adding, "I can’t figure out why everybody wouldn’t want that deal."
One reason for that togetherness was the complex process of deciding how to spend the money. The Salwens researched causes and charities, finally settling on the Hunger Project, a New York City-based international development organization that has a good record of tackling global poverty.
The Salwens pledged $800,000 to sponsor health, microfinancing, food and other programs for about 40 villages in Ghana. They traveled to Ghana with a Hunger Project executive, John Coonrod, who is an inspiration in his own right. Over the years, he and his wife donated so much back from their modest aid-worker salaries that they were among the top Hunger Project donors in New York.
The Salwens’ initiative hasn’t gone entirely smoothly. Hannah promptly won over her parents, but her younger brother, Joe, was (reassuringly) a red-blooded American boy to whom it wasn’t intuitively obvious that life would improve by moving into a smaller house and giving money to poor people. Outvoted and outmaneuvered, Joe gamely went along.
The Salwens also are troubled that some people are reacting negatively to their project, seeing them as sanctimonious showoffs. Or that people are protesting giving to Ghana when there are so many needy Americans.
Still, they have inspired some converts. The people who sold the Salwens their new home were so impressed that they committed $100,000 to the project. And one of Hannah’s closest friends, Blaise, pledged half of her baby-sitting savings to an environmental charity.
In writing the book, the Salwens say, the aim wasn’t actually to get people to sell their houses. They realize that few people are quite that nutty. Rather, the aim was to encourage people to step off the treadmill of accumulation, to define themselves by what they give as well as by what they possess.
"No one expects anyone to sell a house," said Hannah, now a high school junior who hopes to become a nurse. "That’s kind of a ridiculous thing to do. For us, the house was just something we could live without. It was too big for us. Everyone has too much of something, whether it’s time, talent or treasure. Everyone does have their own half, you just have to find it."
s for Kevin Salwen, he’s delighted by what has unfolded since that encounter at the red light.
"This is the most self-interested thing we have ever done," he said. "I’m thrilled that we can help others. I’m blown away by how much it has helped us."